![]() If you’re trying to pinpoint a good topic for your next content piece, don’t write a single word until you’ve checked said topic with Google Trends. AVOID “keyword unicorns” by checking for data-skewing popularity spikes For example, you could start a link building campaign in October-this will likely result in a small rankings boost in time for the peak search period.Ģ. It would make sense to start prioritizing the optimization of such pages a couple of months before the peak occurs (i.e., 2-3 months before December, if you’re in Australia).
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